PM PLS Part 4 – Start Building Your Facebook Page
The first question that often pops up from my clients is how do we set up a Facebook page. “So, Syahmi, how do set up my Facebook page?” “Do you have a Facebook account? Do you regularly use Facebook as a social networking site?” I asked. Guess what, most of them (well, in fact, all of them) does have a Facebook account and regularly using Facebook as their social networking site, but that’s all. It is actually very, very easy for someone with a Facebook account to set up a Facebook page and utilizing it for business purposes. All that they required is only a Facebook account!
“But wait, I already have a Facebook account. What’s the difference?”
This is where most of the people got mistaken. A personal Facebook account is different from a Facebook page. You already have your own Facebook account where you add your friends, your aunts and your primary school friends. You know you already liked their status, posted witty commentaries about their children or their spouses, and you yourself have numerously posted the photos of your kittens and your freshly baked cookies. Why is that any different from a Facebook page?
There are a few things that you can’t do with a personal Facebook account. First and most importantly, you can’t get people to like your personal Facebook account! You can get them to add you as friend, but then it will only be limited to 5,000 friends. Why limit your business to sell to only 5,000 people when you can have millions? There is literally no limit of likes on your Facebook page, but there’s a very, very bad limitation of friends on your personal Facebook account. There is also a new function of ‘Subscribe’, which will allow people to follow your posts without adding you as friend, but why would you want that? You will be sure to lose some awesome features that a Facebook page will provide your business with.
What else, you say?
Here is some explanation from Facebook.
How are Pages different from a Personal Profile?
Personal profiles are for non-commercial use and represent individual people. You can follow profiles to see public updates from people you’re interested in but aren’t friends with. Pages look similar to personal profiles, but they offer unique tools for businesses, brands and organizations. Pages are managed by people who have personal profiles. You can like a Page to see updates in News Feed.
Keep in mind that each person who signs up for Facebook has one account with login information. Each account can have one personal profile and manage multiple Pages.
Should I create a Page or allow people to follow my public updates from my personal account?
If your goal is to represent your business, brand or product on Facebook, create a Page. A Page lets you engage with people on Facebook and offers tools to help you manage and track engagement.
If your goal is to share updates from your personal Timeline with a broader audience, you can allow people to follow you. When you allow people to follow you, anyone on Facebook can follow you to get your public updates in their News Feed, even if you’re not friends on Facebook.
You can have an unlimited amount of people following you, and you can follow up to 5,000 people. You can have up to 5,000 friends on your personal account.